“Turning questions into clarity.”
Insight that drives smarter decisions.

Brand Studies

  • To understand how your brand is perceived across key touchpoints and stakeholder groups, and to align brand reality with brand promise.

  • We examine how your brand is experienced and interpreted—internally and externally. Through perception audits, competitor benchmarking, and narrative testing, we surface gaps and guide strategic refinement of your brand story and identity.

Customer Satisfaction Measurement Surveys

  • To measure customer sentiment, identify service gaps, and uncover actionable insights that enhance satisfaction and loyalty.

  • Our satisfaction studies go beyond numbers. We explore the emotions, expectations, and behavioural drivers that shape customer loyalty. The result? Clear, evidence-backed direction to elevate your service experience.

Employee Engagement Surveys

  • We help organisations listen to their people. Our engagement surveys surface what energises employees and what holds them back, offering targeted insights to strengthen morale, retention, and organisational culture.

  • We help organisations listen to their people. Our engagement surveys surface what energises employees and what holds them back, offering targeted insights to strengthen morale, retention, and organisational culture.

Focus Group Discussions

  • To uncover group-level attitudes, perceptions, and reactions through guided, open-ended discussion in a safe and moderated space.

  • Focus groups are ideal for testing ideas, exploring emotional drivers, or making sense of patterns. We facilitate discussions that bring clarity to complex questions and depth to data—shaping better decisions with lived insight.

In-depth Interviews

  • To gain detailed, individual perspectives that reveal motivations, barriers, and context that may not surface in group settings or surveys.

  • One-on-one interviews allow us to go deeper—especially with senior stakeholders, vulnerable communities, or specialised roles. Our interviews are confidential, structured yet flexible, and designed to bring out truth, nuance, and meaning.

Mystery Audits

  • Our trained mystery auditors go through your service touchpoints exactly as a real customer would—reporting on what they see, hear, and feel. It’s a real-world lens into service performance and brand integrity.

  • We help organisations listen to their people. Our engagement surveys surface what energises employees and what holds them back, offering targeted insights to strengthen morale, retention, and organisational culture.

Our Satisfied Clients

  • Thank you for the slides, and the impressive wrap up presentation to the Management team yesterday.

    Oriana Wong
    Organisational Planning, Development and Talent Management
    Singapore University of Social Sciences (SUSS)

  • To express gratitude for your team's hard work and committment to this project

    Ong Peng Kai
    CEO, Office

  • Beacon was prompt and involved in all stages of the FGDs.

    Melissa
    CPF Board

  • Beacon was efficient in their follow up with the survey respondents. They conducted in-depth analysis of the survey results

    Prof Tan Tze Lee
    President
    College of Family Physicians